"Video Projects are easy the camera does all the work.."

It's common for folks to believe that their video projects will be easy, especially if they have a clear vision for what they want to achieve. However, it's important to keep in mind that even seemingly simple video projects can require a significant amount of planning, research, and creative effort to produce. It is easy to underestimate the time, effort, and resources that go into producing a high-quality video. There are many factors that contribute to the cost of producing a video, including pre-production planning, scriptwriting, casting, location scouting, hiring crew, purchasing or renting equipment, and post-production editing. All of these steps require a significant amount of time and expertise, and can add up quickly.

Another reason could be the proliferation of low-cost or free video editing software and the increasing availability of high-quality cameras and other production equipment. Some clients may assume that anyone with a camera and some basic editing skills can produce a professional-quality video, when in reality, producing a high-quality video often requires a significant amount of skill and experience.

Additionally, clients may not fully understand the level of detail and quality that goes into producing a professional video. They may not realize the importance of high-quality lighting, sound, and camera work, or the time and effort that goes into post-production editing and special effects. As a result, they may assume that producing a video is a relatively simple and inexpensive process.

Finally, clients may be influenced by their own budget constraints and may assume that producing a video is cheaper than it actually is. This can lead to unrealistic expectations and misunderstandings about the cost of video production. It's always a good idea to have open and honest communication with clients about the scope and complexity of their video project, and to provide a realistic estimate of the time and resources that will be required to produce a high-quality final product. This can help ensure that both parties have a clear understanding of the project and can work together effectively to achieve the desired results.

written by Joe McDonald